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Top 4 Holiday Marketing Tips!

Richard Fagan • Oct 19, 2021

Don't wait till Black Friday and Cyber Monday to plan for the holiday shopping season. Even if you neglected to develop your holiday marketing campaign during the summer, you can still take advantage of the increased consumer spending that occurs this time of year. Here are some late in the year marketing tips that small businesses can use to boost their holiday revenue.

  1. Use email marketing to connect with customers: Even though social media seems to have taken up much of the spotlight, email is still a great marketing tool, especially for those customers who have not yet embraced social media. Most email marketing services like Constant Contact and Mail Chimp make it easy to send special holiday offers to those on your online mailing list – just a few clicks of the mouse, and it’s ready to go!
  2. Take advantage of social media: If you’ve got a sizable following on Facebook, Twitter, or other social media platform, take advantage of it by offering your fans special deals. One way is through Facebook’s Offers feature; they’re available to any business with 400+ likes. Need more followers? We can help.
  3. Cater to last-minute shoppers: Make procrastination pay off for your customers by offering special deals or incentives for last-minute shoppers. Discounts are great, but expedited shipping to beat the holiday deadline can be an even better incentive.
  4. Give back to your community: ‘Tis the season for giving, so consider donating a percentage of sales or profits to a local charity. It’ll make shoppers feel all warm and cozy about buying from you, not to mention the goodwill you’ll be building in the community.

As a side note, has your website been updated in the last several years? Is your website mobile friendly to attract those last-minute shoppers looking for what you have to offer? Are you using it for eCommerce to drive even more sales? Certainly, it's not too late to plan for a redesign before the end of November, but at a minimum, mark your calendar with a 'Must Do' for January 2020. 

Schedule a FREE, no obligation consultation with us to review your online marketing performance. We would love to review your existing online presence and provide you with constructive feedback on what you can do to increase your visibility on the web and increase your bottom line!

How to Use LinkedIn to Drive Traffic to Your Website

By Richard Fagan • 24 May, 2024
Maximize Your Website Traffic: Leveraging LinkedIn's Professional Network for Optimal Results

Is your website evolving with modern design?

By Richard Fagan • 26 Apr, 2024
Modern web design has undergone significant transformations in recent years, with several key changes reshaping the digital landscape. These changes reflect evolving user expectations, technological advancements, and design trends. Here are some of the biggest design changes in modern web design: Responsive Design: One of the most significant shifts has been towards responsive design. With the proliferation of mobile devices, websites must adapt seamlessly to various screen sizes and resolutions. Responsive design ensures optimal viewing experiences across desktops, tablets, and smartphones, improving accessibility and user engagement. Minimalist Aesthetics: Clean, minimalist design has become increasingly popular. This approach emphasizes simplicity, with a focus on clear typography, ample white space, and minimalist navigation menus. Minimalist aesthetics enhance user focus, readability, and visual appeal while reducing clutter and distractions. Typography Emphasis: Typography plays a crucial role in modern web design. Designers are experimenting with bold, expressive typography to create memorable brand identities and enhance content hierarchy. Custom fonts, variable fonts, and creative typography treatments are gaining traction, adding personality and character to websites. Microinteractions: Microinteractions are subtle, interactive elements that enhance user experience and engagement. From hover animations and button feedback to scroll-triggered effects, microinteractions add depth and interactivity, making websites more intuitive and enjoyable to navigate. Accessibility Focus: Designers are placing greater emphasis on accessibility, ensuring that websites are inclusive and user-friendly for people with disabilities. This includes implementing accessible color contrasts, keyboard navigation support, screen reader compatibility, and other accessibility best practices to improve usability for all users. Illustrations and Animations: Visual storytelling through illustrations and animations has gained momentum in modern web design. Custom illustrations and animated graphics add personality, convey brand messages, and create immersive experiences that captivate and engage users. Scroll-based Navigation: Long-scrolling websites with scroll-based navigation have become prevalent, offering seamless transitions between sections and enhancing storytelling capabilities. Scroll-triggered animations, parallax effects, and fixed headers optimize the scrolling experience, making content more engaging and interactive. Video Backgrounds: Incorporating video backgrounds has become a popular design trend, adding dynamic visual elements that capture attention and convey brand narratives effectively. Video backgrounds can create immersive experiences, set the tone for websites, and increase user engagement. User-Centric Design: Overall, modern web design is increasingly focused on user-centric principles. Designers prioritize user experience (UX) research, usability testing, and iterative design processes to create intuitive, enjoyable, and meaningful digital experiences that resonate with users and drive results. These design changes reflect the dynamic nature of web design, driven by technological innovation, user behavior trends, and evolving design aesthetics. Embracing these trends and best practices can help designers create impactful and user-friendly websites in today's digital landscape.

Unlocking the Secret to Exceptional Web Content: What Defines 'High-Caliber' Website Material?

By Richard Fagan • 20 Mar, 2024
High-quality content on a website refers to content that is valuable, relevant, accurate, and engaging for the target audience. It is content that serves the purpose of meeting the needs, interests, and expectations of visitors while also aligning with the goals and objectives of the website owner. Here's a detailed explanation of what constitutes high-quality content: Relevance : High-quality content is directly relevant to the audience it serves. It addresses topics, questions, and concerns that are pertinent to the target audience's interests, needs, and pain points. Understanding your audience and their motivations is crucial for creating relevant content that resonates with them. Accuracy and Credibility : High-quality content is accurate, reliable, and backed by credible sources whenever possible. It is factually correct and free from errors, misleading information, or outdated data. Providing accurate information helps build trust and credibility with your audience. Value-Driven : High-quality content provides value to the audience by offering useful insights, actionable tips, practical advice, or entertaining stories. It educates, informs, inspires, or entertains the audience, helping them solve problems, make informed decisions, or achieve their goals. Uniqueness and Originality : High-quality content is original and stands out from the crowd. It offers a unique perspective, fresh ideas, or innovative solutions that differentiate it from similar content available elsewhere. Original content helps capture the attention of the audience and establishes your authority in your niche. Clarity and Readability : High-quality content is easy to understand, well-organized, and presented in a clear and concise manner. It uses plain language, avoids jargon or overly technical terms, and breaks down complex concepts into digestible chunks. Clear and readable content ensures that the audience can quickly grasp the message and absorb the information presented. Engagement Potential : High-quality content is engaging and captures the audience's attention from the outset. It sparks curiosity, evokes emotions, or prompts action, encouraging visitors to explore further, share the content with others, or interact with the website in meaningful ways. Engaging content may include storytelling, interactive elements, multimedia assets, or compelling visuals. Search Engine Optimization (SEO) : High-quality content is optimized for search engines to improve visibility and ranking in search results. It incorporates relevant keywords, meta tags, and descriptive titles and headings to make it easier for search engines to understand and index the content. SEO-friendly content helps attract organic traffic and increase the website's online presence.  Overall, high-quality content is the cornerstone of a successful website. It serves as the bridge between the website owner and the audience, fostering meaningful connections, driving engagement, and ultimately contributing to the achievement of business goals and objectives.
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