Blog Layout
Tis’ the Season – Already?
Richard Fagan • Aug 01, 2021
Tis’ the Season – Already?
Between the warm temperatures outside and COVID 19 Pandemic, the holidays may not be top of mind – but to see a successful November and December in retail, the planning begins now.
Holiday shopping has grown over the years into a multi-billion dollar event, and online shopping has led the way. In the past 18 years, online holiday sales increased year-over-year, including during the financial crisis of 2008. Even in the face of the economic ramifications due to COVID-19 and its related economic shutdowns, we’re still anticipating one of the largest holiday seasons to date.
September is typically the most popular time for brands and retailers to begin planning for the holidays. However, I recommend starting early! Here are 2 actionable items you can start working on today!
- Create a Holiday Marketing Plan
Identify what you will be offering. Outline the campaign structure and collateral you’ll need to promote your holiday sales. - Create a Holiday Marketing Calendar
Set up milestone dates for when you will need to publish your content. From there, work backwards to set dates for when you need to start gathering photos and content. Be conservative and give yourself extra time. Don’t be surprised if the milestones ends up telling you to start now.
Don’t underestimate just how important holiday marketing can be for your business, and certainly don’t leave your planning to the last minute. There’s still time to define your goals, get your collateral ready, and prepare to launch.
*US Department of Commerce
Maximize Your Website Traffic: Leveraging LinkedIn's Professional Network for Optimal Results
Modern web design has undergone significant transformations in recent years, with several key changes reshaping the digital landscape. These changes reflect evolving user expectations, technological advancements, and design trends. Here are some of the biggest design changes in modern web design: Responsive Design: One of the most significant shifts has been towards responsive design. With the proliferation of mobile devices, websites must adapt seamlessly to various screen sizes and resolutions. Responsive design ensures optimal viewing experiences across desktops, tablets, and smartphones, improving accessibility and user engagement. Minimalist Aesthetics: Clean, minimalist design has become increasingly popular. This approach emphasizes simplicity, with a focus on clear typography, ample white space, and minimalist navigation menus. Minimalist aesthetics enhance user focus, readability, and visual appeal while reducing clutter and distractions. Typography Emphasis: Typography plays a crucial role in modern web design. Designers are experimenting with bold, expressive typography to create memorable brand identities and enhance content hierarchy. Custom fonts, variable fonts, and creative typography treatments are gaining traction, adding personality and character to websites. Microinteractions: Microinteractions are subtle, interactive elements that enhance user experience and engagement. From hover animations and button feedback to scroll-triggered effects, microinteractions add depth and interactivity, making websites more intuitive and enjoyable to navigate. Accessibility Focus: Designers are placing greater emphasis on accessibility, ensuring that websites are inclusive and user-friendly for people with disabilities. This includes implementing accessible color contrasts, keyboard navigation support, screen reader compatibility, and other accessibility best practices to improve usability for all users. Illustrations and Animations: Visual storytelling through illustrations and animations has gained momentum in modern web design. Custom illustrations and animated graphics add personality, convey brand messages, and create immersive experiences that captivate and engage users. Scroll-based Navigation: Long-scrolling websites with scroll-based navigation have become prevalent, offering seamless transitions between sections and enhancing storytelling capabilities. Scroll-triggered animations, parallax effects, and fixed headers optimize the scrolling experience, making content more engaging and interactive. Video Backgrounds: Incorporating video backgrounds has become a popular design trend, adding dynamic visual elements that capture attention and convey brand narratives effectively. Video backgrounds can create immersive experiences, set the tone for websites, and increase user engagement. User-Centric Design: Overall, modern web design is increasingly focused on user-centric principles. Designers prioritize user experience (UX) research, usability testing, and iterative design processes to create intuitive, enjoyable, and meaningful digital experiences that resonate with users and drive results. These design changes reflect the dynamic nature of web design, driven by technological innovation, user behavior trends, and evolving design aesthetics. Embracing these trends and best practices can help designers create impactful and user-friendly websites in today's digital landscape.
High-quality content on a website refers to content that is valuable, relevant, accurate, and engaging for the target audience. It is content that serves the purpose of meeting the needs, interests, and expectations of visitors while also aligning with the goals and objectives of the website owner. Here's a detailed explanation of what constitutes high-quality content: Relevance : High-quality content is directly relevant to the audience it serves. It addresses topics, questions, and concerns that are pertinent to the target audience's interests, needs, and pain points. Understanding your audience and their motivations is crucial for creating relevant content that resonates with them. Accuracy and Credibility : High-quality content is accurate, reliable, and backed by credible sources whenever possible. It is factually correct and free from errors, misleading information, or outdated data. Providing accurate information helps build trust and credibility with your audience. Value-Driven : High-quality content provides value to the audience by offering useful insights, actionable tips, practical advice, or entertaining stories. It educates, informs, inspires, or entertains the audience, helping them solve problems, make informed decisions, or achieve their goals. Uniqueness and Originality : High-quality content is original and stands out from the crowd. It offers a unique perspective, fresh ideas, or innovative solutions that differentiate it from similar content available elsewhere. Original content helps capture the attention of the audience and establishes your authority in your niche. Clarity and Readability : High-quality content is easy to understand, well-organized, and presented in a clear and concise manner. It uses plain language, avoids jargon or overly technical terms, and breaks down complex concepts into digestible chunks. Clear and readable content ensures that the audience can quickly grasp the message and absorb the information presented. Engagement Potential : High-quality content is engaging and captures the audience's attention from the outset. It sparks curiosity, evokes emotions, or prompts action, encouraging visitors to explore further, share the content with others, or interact with the website in meaningful ways. Engaging content may include storytelling, interactive elements, multimedia assets, or compelling visuals. Search Engine Optimization (SEO) : High-quality content is optimized for search engines to improve visibility and ranking in search results. It incorporates relevant keywords, meta tags, and descriptive titles and headings to make it easier for search engines to understand and index the content. SEO-friendly content helps attract organic traffic and increase the website's online presence. Overall, high-quality content is the cornerstone of a successful website. It serves as the bridge between the website owner and the audience, fostering meaningful connections, driving engagement, and ultimately contributing to the achievement of business goals and objectives.
360.320.0777
Port Angeles, WA
Privacy Policy
Island Internet Presence Consulting, LLC dba Port Angeles Web Design
Unified Business ID #: 602729504
N